Entrepreneurship: Nike


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12 - 14 yrs


Mon, Jul 12, 2021 - Aug 16, 2021


4:00pm - 5:30pm EDT


6 students

Class Experience

Entrepreneurship is about the spirit as much as about the business. Students will study both in this workshop as we dive deep into the spectacular book "Shoe Dog” written by Phil Knight, co-founder of Nike. 

We’ll discuss the following topics in the six-session workshop:
- The Entrepreneur and the Idea: What was Knight like? Why did Knight call his idea a "Crazy Idea"? What drove Knight to pursue it?
- The Beginning: What was the initial business model? What were the building blocks? How did Knight turn an idea into a business?
- Early Years: How did the team grow the business? How did they finance the growth? What were some operational challenges?
- Transformation: What triggered the lawsuit? What was the new business model? How did it compare against the initial business model?
- Wonder Years: What drove Nike's phenomenal growth? How did Knight approach the IPO decision?
- The Team: How did the team form? How did they each contribute? How did they address their differences?

This is a heavily discussion-based workshop, with no more than 6 students in each workshop. Students should purchase the book and ideally finish reading the book before the start of the workshop.


Please purchase the book "Shoe Dog" by Phil Knight and students should read as much as possible before the start of the workshop. This workshop may be cancelled if fewer than 3 students sign up for this workshop, in which case parents will be fully reimbursed.

How To Participate

You will receive an email 30 minutes before class starts with a link to the class and access instructions.

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