Some key takeaways about the camp marketing funnel:

1. Awareness - Meet parents where they are. Sharing information online, at schools, in parent groups, and even collaborating with other camps can drive visibility and increase enrollment.
2. Consideration - Instill confidence and trust with testimonials from parents, campers, and staff.
3. Conversion - Use strong CTAs to drive action. Discounts and incentives aren’t required, but they help!
4. Retention - Make it easy for current customers to advocate for and share your camp with other parents. Tagging them in social posts of their kids having fun at camp is a great tactic.

Want more resources to help you grow this year? Check out these guides:

• Early bird offers and camp marketing ideas
• Event marketing for camps
• Google Ads for small businesses
• Common challenges for kids camp owners