Some key takeaways:

1. Payment flexibility and a thoughtful pricing strategy can help your customers’ make the decision to purchase. Learn more about flexible payment options in our guide.
2. Families are looking to book summer camps at least 4 months in advance and they start the research process before that. Publish your summer camps as early as you can!
3. Lean into pop culture! Parents said they are likely to book classes that relate to their children’s current interests, like KPop Demon Hunters and Wicked.

Top tips:

• Free trials are a great way to increase your audience. 30% of free trial families signed up for a paid class in 2025.
• Make sure your site is integrated with Sawyer to support mobile booking, since 71% of parents book activities on mobile.
• Offer gift cards, class packs, and parties to diversify your revenue and offer flexibility.

Want more resources to help you grow this year? Check out these guides:

• Children’s Activity Industry Trend Report: 2026 Trends
• Summer camp planner and tool kit
• Customer retention strategies