Some key takeaways:

1. Thoughtfully raising prices does not negatively impact checkout conversion. Use our guide for more support if you are considering raising prices.

2. Families are looking to book summer camps at least 4 months in advance and they start the research process before that. Publish your summer camps as early as you can!

3. Think about your students’ schedules when you plan your activities. Baby classes should be between naps, younger children go to classes before and after daycare, and older children attend after school activities.

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Top tips:

• Free trials are a great way to increase your audience. 30% of free trial families signed up for a paid class in 2024.
• Make sure your site is integrated with Sawyer to support mobile booking, since 69% of parents book activities on mobile.
• Offer gift cards, class packs, and parties to diversify your revenue and offer flexibility.

Want more resources to help you grow this year? Check out these guides:

• Children’s Activity Industry Trend Report: 2025 Trends
• Summer camp planner and tool kit
• Customer retention strategies

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