Tech Tips

8 free classes to help you master digital business

Educators everywhere know that learning is a lifelong endeavor. Whether you’re a small business owner, or simply looking to brush up on your digital skillset, these free classes will help you master technology. 

Digital marketing

If you have a business and your business has a website, you’ll need to understand the basics of digital marketing to reach new customers. These classes can help you master everything from content creation to online advertising for free. 

1. Hubspot Courses

You might know Hubspot as a software solution that automates marketing, but Hubspot also offers training to help small business owners become digital experts. From online sales training to content strategy, Hubspot has free resources to help you learn about every need your business might have. 

2. Internet Marketing for Smart People 

Access robust educational materials like 16 ebooks and 20 emails for free from Copyblogger, a blog that helps brands build quality digital content. Take this class to learn about SEO copywriting, how writing blogs can help your business grow, and why telling a good story is a key to success. 

3. Growth Academy Powered by WordStream

Learn the basics of online advertising for free with lessons on paid search, social media advertising, remarketing, optimizing your website, and more! These flexible videos are perfect for small business owners who are looking to refresh their marketing knowledge. 

4. Constant Contact Social Media Kickstarter

These free marketing guides from email service provider Constant Contact can help anyone become a social media marketing pro. Whether you’re starting with 5 Instagram followers or 5,000, these guides will transform social media newbies into masters. 

Data analytics 

The more time you spend learning about data, the easier it will become to understand your existing and potential customers. Whether you’re just learning to use excel or a reporting master, these classes can help you become confident in your ability to analyze the data pertaining to your business. 

5. Analytics Academy from Google

You can use Google Analytics to understand who and how users interact with your website. Learn about Google's data measurement tools with these free classes on Google Analytics, Data Studio, and Tag Manager.

6. Trump Excel

If you struggle with spreadsheets, this class is for you! This free resource has 26 videos to help you master Microsoft Excel.  From basics to pivot tables, this resource is great for beginners or those with some Excel experience that need a refresh. 

Online education 

If you’re a small business wanting to learn how to teach online, these free resources can help. 

7. Learning to Teach Online

This free class from Coursera is offered by the University of New South Wales in Sydney, Australia.   Designed to help educators understand more about how to design classes to make better use of educational technology, you’re sure to discover actionable takeaways for your business. 

8. TeachOnline from Michigan State University

This resource offers text-based classes in topics like online course content, enlivening techniques, course structure and design, and hybrid courses. There’s a lot to take in, but this is a great resource for educators looking to expand into digital education.

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