Community Spotlight

Provider Spotlight: Twinkle Toes Dance Company

Sawyer partners with hundreds of educators who are stars in their communities. From inspiring class content to engaging teaching style, these educators are known for their enriching activities that empower both children and parents alike.

We got the opportunity to chat with LA-based educator, Twinkle Toes Dance Company, an organization that is working to inspire the joy of dance in each and every one of their students.

Thank you for taking the time to chat with us! I’d love to hear a bit more about you and why you started your business.

I had been a dance educator for years but never found the right balance of education and creativity/play in the studios and schools I taught in. I decided to develop my own curriculum and rented a space in my community to teach classes to my daughter and her preschool friends. Within 6 months, I had outgrown my rental space and needed to find a home for Twinkle Toes. 

Can you describe an inspiring moment you’ve had as an educator?

Watching my students onstage! The young dancers are so expressive and fearless, and I love that we played a small part in fostering this newfound love for dance. Then there are the students who used to be in my preschool ballet class and are now auditioning for the Nutcracker, going to Performing Arts High Schools, and winning dance competitions. They are ALL so inspiring and it is such a joy to watch them perform.  

What’s the most rewarding thing about teaching children?

Children are innately creative and their passionate approach to everything they do is infectious. Watching them dance their hearts out during improv makes me want to jump in and dance with them, and often the parents feel the same way! Children have the best ideas - our students are active participants in TTDC curriculum and often spark ideas that influence dramatic play, imagery and creative movement. 

Photo of children's dance class

What’s one time a child surprised you and made your day? 

A few years back a 3 year old dancer came up to me before class and asked if she could audition for Clara, the lead in the Nutcracker. She had a whole audition planned and it was just amazing. Many years later, she is one of our company dancers and Twinkle Toes is basically her second home, and well on her way to dancing the role of Clara! 

On a similar note, what’s the funniest thing a child has done in your class? 

Often our dancers arrive in full character and ask the teacher and others to call them by another name for the day – typically it is things like “princess” or “mermaid” or a popular movie character. Recently we had a dancer request to be called “French Fry” and she was VERY serious about it. The whole class was a lot of “French Fry, first position please”  and all of the other students jumped on board without skipping a beat. We all got through class with a lot of giggles and laughter. 

Why is after school enrichment so important for children?

After school classes are so important to children because they help to educate the whole child - they build self confidence and help them team-building skills and how to be a part of a larger community. Enrichment programs are especially essential now as children have an increased need for social engagement as we all recover from the pandemic. 

How do you think children can discover their passions when they’re not in school or your programs?

Absolutely! I think kids need to be outdoors as much as possible. There is so much organic inspiration in nature – dance like a bumblebee, compose music like the ocean, paint a beautiful forest, write a poem about a bird taking care of her babies. I take a ton of creative inspiration from nature in my curriculum and the kids are really inspired by it. 

What's one trick you learned from another educator that you still practice?

This is a nerdy dance teacher one – but my favorite trick I ever learned is from one of my fellow teachers at Twinkle Toes. She tells her students to point their feet instead of point their toes. It works like a charm! I am so very grateful to have such a great staff of talented and creative educators and we are  always learning from each other. 

Photo of dance class for kids

What is your favorite Sawyer feature?

Free trial classes! It used to be a 3-4 part process of talking to parents, emailing teachers, importing info, and following up with families. Now it is a seamless, effortless process and my teachers know right away who is trying class for the first time. We also are able to easily calculate our conversion rate. It's brilliant!

Have you discovered new customers on the Sawyer marketplace?

Absolutely! LA has an active Marketplace and I often get Marketplace orders, which are great at tracking where my customers come from. I also often get emails and calls “ I saw you on Sawyer” or “I saw you have great reviews on Sawyer” - it’s nice to know where families  are finding us. 

How do you balance your time between running your business (from an operational perspective) and teaching/connecting with parents and students?

This is a struggle for me because I really like to give my all to everything I do. In order to balance the time between running my business and connecting with students and families I have found that keeping to a schedule really helps keep my focus. Weekends are for teaching and connecting with families, weekdays are for all things business. I also take 1 day off a week to make sure I have balance at home to spend with my family. 

How has Sawyer helped your business? 

Efficiency. So much more time to focus on…..EVERYTHING ELSE. It allows me and my staff to personally connect with families instead of getting registration, payments, etc… which creates a much better first impression with your new families. It also really helps maintain the work/life balance small business owners are always striving for. Instead of being on the phone or on emails after work hours, customers can get all the information they need and register at their convenience. I have been a customer for some time now and Sawyer has been incredible about growing with providers as they grow, we just love Sawyer at Twinkle Toes! 

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