Introduction

Scribble Art Workshop is a developmentally-based art program for children as young as eighteen months to adults. The program offers classes, camps, and workshops with options available for online and in-home private lessons and pod classes. Instructors also serve schools and communities by teaching in schools and in partnership with community organizations. They also offer several package options for birthday parties and private events. Sasha’s business not only provides excellent enrichment experiences for children but presents them in a variety of ways to meet the needs of clients across the New York, New Jersey, and Connecticut community and more broadly nationwide through online offerings.

Before Sawyer, Sasha’s company used the Mindbody registration system. This was functional but rather inflexible for the children’s activity industry, as it was primarily designed for the needs of yoga studios and fitness classes. Finding a flexible software that met the needs of a multifaceted business was a priority for Scribble Art. Then came Sawyer — a way to solve for a wide array of business needs. 

Problem

In 2017, Sasha was using Mindbody, a registration software designed for yoga studios to manage her art business. While it worked well enough to make ends meet, Sasha’s business was growing and she had a distinct need for software that understood the children’s activity industry. The Mindbody parent registration process involved constant workarounds with manual adjustments on the administrative side — that amounted to more time spent in the backend, and less time focusing on strategy, relationships, and scale. 

When asked what her biggest challenge before Sawyer was, Sasha answered, “Registration and enrollment. Mindbody was a constant "workaround" to make sense with our business. Now that has all become seamless!”