In 2025, children’s activity and education providers on Sawyer processed a record-breaking 13 million bookings for camps, classes, activities, and more. Our team has analyzed this information, as well as surveyed parents, to discover actionable insights that can help children’s activity providers optimize their offerings and increase enrollment numbers.

The Sawyer Children’s Activity Industry Report: 2026 Trends offers exclusive knowledge of trends in class schedules and topics, as well as booking and payment preferences. If you are looking to grow your business in 2026, these insights can help you achieve your goals.

What you’ll learn:

• Top activity types across the country
• Pricing and payment trends
• A breakdown of parent booking preferences by time of day and device
• Most popular class start times overall and by age
• The benefits of offering flexibility, trials, gift cards, and other options
• Parent search term trends

Ready to grow? Download the 2026 Sawyer Children’s Activity Industry Trend Report to get these exclusive insights and actionable recommendations.