Who we serve
Industries
Art
Academic
Cooking
Dance
Music
STEM
Sports & Fitness
Language
Play Space
Theater
Nature
For Business Types
Camps
After School
Franchise
Small Business
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Children’s activity industry trends and actionable insights
Some key takeaways:
- Thoughtfully raising prices does not negatively impact checkout conversion. Use our guide for more support if you are considering raising prices.
- Families are looking to book summer camps at least 2 months in advance and they start the research process before that. Publish your summer camps as early as you can!
- The most popular activity start time across all age groups is 9am.
Top tips:
- Free trials are a great way to increase your audience. 35% of free trial families signed up for a paid class in 2022.
- Make sure your site is integrated with Sawyer to support mobile booking, since 60% of parents book activities on mobile.
- Offer gift cards, class packs, and parties to diversify your revenue and offer flexibility.
Want more resources to help you grow this year? Check out these guides:
Watch the free webinar
Watch the free webinar
Some key takeaways:
- Thoughtfully raising prices does not negatively impact checkout conversion. Use our guide for more support if you are considering raising prices.
- Families are looking to book summer camps at least 2 months in advance and they start the research process before that. Publish your summer camps as early as you can!
- The most popular activity start time across all age groups is 9am.
Top tips:
- Free trials are a great way to increase your audience. 35% of free trial families signed up for a paid class in 2022.
- Make sure your site is integrated with Sawyer to support mobile booking, since 60% of parents book activities on mobile.
- Offer gift cards, class packs, and parties to diversify your revenue and offer flexibility.
Want more resources to help you grow this year? Check out these guides:
Listen to the audio
Some key takeaways:
- Thoughtfully raising prices does not negatively impact checkout conversion. Use our guide for more support if you are considering raising prices.
- Families are looking to book summer camps at least 2 months in advance and they start the research process before that. Publish your summer camps as early as you can!
- The most popular activity start time across all age groups is 9am.
Top tips:
- Free trials are a great way to increase your audience. 35% of free trial families signed up for a paid class in 2022.
- Make sure your site is integrated with Sawyer to support mobile booking, since 60% of parents book activities on mobile.
- Offer gift cards, class packs, and parties to diversify your revenue and offer flexibility.
Want more resources to help you grow this year? Check out these guides:
Camp Marketing
In this free marketing webinar we’ll show you our tips for building your camp marketing funnel.
Camp Marketing
In this free marketing webinar we’ll show you our tips for building your camp marketing funnel.
Fall in love with reporting
In this free marketing webinar we’ll show you our tips for discovering key insights using your business data.
Fall in love with reporting
In this free marketing webinar we’ll show you our tips for discovering key insights using your business data.
Children’s activity industry trends and actionable insights
We had a blast at our webinar on Tuesday! We hope you left the session with greater insights so that you can make informed decisions this year.
Children’s activity industry trends and actionable insights
We had a blast at our webinar on Tuesday! We hope you left the session with greater insights so that you can make informed decisions this year.
