It's easy to discount the importance of good quality images nowadays, just because there is so much more to pay attention to as a small business owner. We get it, taking professional marketing photos isn't on top of that long to-do list.
But, any modern marketing plan should include professional pictures because, let’s face it, people respond to strong visuals! Whether it’s photos of your classes, staff, or your business in action, good photos that show what you do can be the reason a customer chooses your business over another.
Professional pictures humanize your business
You might think that taking a blurry picture on your phone would make it seem like your business is more relatable, but sadly, that's not the case.
When you take professional pictures of your staff and business, the love you have for your work and customers comes across more clearly.
You are easily able to communicate to your clients your message, which places your business right into the hearts and minds of your consumers and potential customers.
Professional pictures build consistency in your brand
Taking horizontal photos one day with your DSLR camera and then vertical ones the next with your iPhone isn't screaming professional, consistency, or quality to your customers.
If you get professional photos done with a proper filter and magnification, you will easily be able to convey your brand's message to your customers.
You can tell your company's story to your audience and create alignment across your brand.
Professional pictures showcase professional and quality services
How you do one thing is how you do everything else. Also, how you do the small things is how you do the big things. These two adages are ingrained into our culture.
Successful small business marketing ensures that everything, down to your favicon image, is done with professional care and attention. Your customers are always paying attention!
They notice more than they say and they might make a different decision if they notice any inconsistency in your brand.
Keep it all together by using the highest quality photo across all of your marketing materials. Once you have these class and online activity images, you can use them repeatedly in all your future campaigns. No need to fuss around with smartphones.
The future is waiting for you and it's laden with professional photos.
Marketing strategies for small business must include professional photos
Small business marketing is complicated, only if you add too much to your plate. Keep things simple by getting professional photos done. Don't waste your time with green screens, huge cameras, or lighting equipment on your own.
Leave it up to the professionals. Focus on the stuff that you are good at. That is, winning the hearts and minds of your consumers with your care, attention, and focus on delivering the goods (whatever they might be). You can also utilize high quality user-generated content if you have it! Parents love to see what other parents love about your classes.
Enjoyed this article? Starting a business in the children's education field? Check out the Sawyer for Business blog to get all the resources on starting a business, marketing, and more.