Color

Brand colors

Poppy (Sawyer red)

Hex: #ff5a52
RGB: 255, 162, 157
CMYK: 0, 83, 80, 0
Pantone: PMS Warm Red C

Bubblegum

Hex: #e59fc8
RGB: 184, 55, 128
CMYK: 6, 45, 0, 0

Cloud

Hex: #59abe1
RGB: 89, 171, 225
CMYK: 60, 19, 0, 0

Ocean (darkest cloud)

Hex: #3d6194
RGB: 61, 97, 148
CMYK: 84, 64, 18, 3

Sunny

Hex: #edba18
RGB: 237, 186, 24
CMYK: 8, 26, 100, 0

Mint

Hex: #41d1a4
RGB: 65, 209, 164
CMYK: 63, 0, 49, 0

Forest (darkest mint)

Hex: #005154
RGB: 0, 81, 84
CMYK: 92, 50, 57, 34

Vanilla

Hex: #f3f0ee
RGB: 243, 240, 238
CMYK: 3, 4, 4, 0

Dark Grey

Hex: #343434
RGB: 89, 89, 89
CMYK: 69, 63, 62, 57

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Color guidelines

Usage guidelines

General Notes

Monochromatic

Use Dark/Darkest for text, and Lightest for the background

Contrast Checker

Ideally we would like to pass in all categories, but use your best judgement if (for example) the pairing will appear at a large size, or is being used as a texture and legibility isn’t as important.

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