In order to sound like Sawyer for Business, you must speak directly to providers in a voice that is concise and helpful.

Our network of providers are the cornerstone of our business. So when we communicate to them, it’s always in a voice that leads with mutual respect. Human to human. We are direct, intentional, and focus on clear communication to ensure all providers can get information that will help them grow their business as easily as possible.

Since our software tools streamline the registration process and business needs of our providers, why can’t our voice do the same thing too?

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We stand for discovering the wonder in childhood

That means that when we speak, we use the Sawyer voice to focus people on the inspiring adventures that make being a child amazing. We’re a helpful guide, there to show a simpler way – whether it’s choosing the right enrichment program or simply finding something to do on a rainy day. With knowledge and kindness, our voice puts the fun and adventure back in childhood. We are:

• Educational but not condescending
• Humorous but not offensive
• Adventurous but not careless
• Relatable but not assuming
• Playful but still professional
• Aspirational but not unrealistic
• Modern but not trendy

You can think of us as:

• Parents first — we started the company to solve the problem that parents are facing today, so we know what it is like.
• Direct — we don’t want parents to have to search any more than necessary
• Helpful — our goal is to make parents’ lives easier
• Inclusive — we know all families are different, and we want to be a resource not just for parents, but caretakers and guardians too.

We’re writing for parents

Sawyer was born from a common parenting problem — making decisions for your child’s education is really, really hard. Sometimes those decisions are what to do on a rainy day, and other times they’re how to best prepare your child for the future. And you know what? Parents face both of those, all the time.

So, for our small part, we want to make things easier for parents. Easier to discover, to book, to manage, to pay...all of that falls under what we can do. So whether it’s booking on a provider’s website or using our marketplace, we’re looking to constantly delight and surprise parents – to make them feel like they’ve got this.

Families come in all shapes in sizes, moms dads and everything in between. The one thing they all have in common, is that they want to give their children a better life than they have had, and Sawyer can help them do that.

While we say “parents”, we know that every family is different.

And this is reflected in our correspondence. Some children may have their guardian or caretaker booking them in activities. So, when we communicate to our audience, our language cadence revolves around the child.

✅  For example: Your child will love these activities.

❌  Instead of: Moms like you will love these activities for your child.

We stand for helping educators’ grow their business

So when we speak to them, our goal is to save them time — not create blockers. Our voice is direct, without fluff, and focuses on solutions to their problems. So, when we speak to them, we’re:

• Expert but not condescending
• Playful but still professional
• Direct but not aggressive
• Efficient but not rushed

You can think of us as:

• Always willing to help. Period.
• Resourceful — we want to make business’ lives easier
• Relatable — we’ve been in their shoes and we’re working to make it easier for them.
• Thoughtful — each provider is different, and we recognize their individual needs.

We’re writing for providers

Providers, as we’ve come to call them, are the real product we sell. We’re simply the connection between the parent and the provider — the real experience of Sawyer doesn’t happen on a screen, it happens in our parks, our libraries, and in our classrooms. That’s probably the most beautiful thing about this business: we’re encouraging real human connection between inspiring educators and curious children.

Sawyer works with businesses with hundreds of employees, and more often, alongside those with just one. Whether they’re massive or tiny, they can all expect us to be in their corner. Every feature we build is done hand-in-hand with the people who use it every day, so we’re always creating things based on actual need, instead of perceived need. Sometimes, that means sacrificing short-term profits for long-term relationships — and we’re okay with that.

The best thing we can do is create products that allow providers to get back to what really matters, inspiring our children. If we can take on the admin, marketing, financial, and manage stress, then they don’t have to.

“Provider” or “Educator”

In a nutshell, “Provider” and “Educator” mean the same thing. When we say one of those words we’re describing the businesses we work with, however when we say it is the key distinction.

Educator: We communicate with parents, guardians, and caretakers on a daily basis. From emails and blogs to social posts and ads, when we refer to the businesses we work with it is always as “educators”.

Provider: This term is used internally among our team, and sometimes in email correspondence to the businesses we work with. We never say the word “provider” when we’re communicating to our audience of parents.