Sawyer logo guidelines

We prefer to use the Sawyer logo with our Sawyer “poppy” red color. This could be our primary poppy red logo on a white (or another very light color) background, or our primary white logo on a poppy red background.

Clear space and placement

When placing our logo, ensure there is adequate space between the logo and any surrounding elements. As demonstrated below, the Sawyer logo should retain a minimum clear space equal to the width of its letter “w”.

Do not place the Sawyer logo next to or combine it with logos, text, or imagery in a way that implies unapproved endorsement, partnership, attribution, or association. If you are a Sawyer customer, provider, partner, or investor and would like to lock up a Sawyer logo with your own logo, please refer to our partnership guidelines.

Color and background

The poppy red logo should only be placed on very light backgrounds as shown in the examples below.

If the logo is to be placed on a dark background, we recommend using our poppy red color. If that is not an option, please use a similarly dark color that offers high contrast.

When placing our logo on imagery, the area behind and surrounding the logo should follow the same color guidance and clear space guidance outlined above.

Alterations

The only permitted alteration of our logo is proportional resizing. Any further attempts to alter our logos (including changes to the color, transparency, font, crop, or resolution) are not permitted and must be first approved by the Sawyer Brand Design team.

Motion & video

All above guidance applies to motion and video. Approved animated versions of our logo are available by request. Any additional animations of the Sawyer logo must first be coordinated with the Sawyer Brand Design team.

Logo variants

Poppy Red

White

Sawyer for Business logo guidelines

As with the Sawyer logo, we prefer to use the Sawyer for Business logo with our Sawyer “poppy” red color. This could be our primary poppy red logo on a white (or another very light color) background, or our primary white logo on a poppy red background.

Clear space and placement

When placing the logo, first ensure there is adequate space between the logo and any surrounding elements. As demonstrated below, the Sawyer for Business logo should retain a minimum clear space equal to the width of its letter “w”.

Do not place the Sawyer for Business logo next to or combine it with other logos, text, or imagery in a way that implies unapproved endorsement, partnership, attribution, or association. If you are a Sawyer for Business customer, provider, partner, or investor and would like to lock up a Sawyer logo with your own logo, please refer to our partnership guidelines.

Color and background

The poppy red logo should only be placed on very light backgrounds as shown in the examples below.

If the logo is to be placed on a dark background, we recommend using our poppy red color. If that is not an option, please use a similarly dark color that offers high contrast.

When placing our logo on imagery, the area behind and surrounding the logo should follow the same color and placement guidance outlined above.

Alterations

The only permitted alteration of our logos is proportional resizing. Any further attempts to alter our logos (including changes to the color, transparency, font, crop, or resolution) are not permitted and must be first approved by the Sawyer Brand Design team.

Motion & Video

All above guidance applies to motion and video. Approved animated versions of our logo are available by request. Any additional animations of the Sawyer logo must first be coordinated with the Sawyer Brand Design team.

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Logo variants

Poppy red

White

Sawyer monogram guidelines

The Sawyer “S” monogram is a secondary brand mark for use in specific situations.

When to use the monogram

• If the only available placement is too small for the primary Sawyer logo to be legible.
• When a small, square or circle icon is needed such as a profile image or a website favicon.
• In Illustrations or graphics as a shorthand for Sawyer when a primary Sawyer logo is displayed on the same page/item.

When not to use the monogram

• In place of the primary Sawyer or Sawyer for Business logo when there’s adequate space to place a primary logo.
• In a context where Sawyer and/or our website is not elsewhere explicitly referenced. We do not expect audiences to recognize Sawyer from the monogram alone.

Alterations

Beyond proportional resizing, no alterations of the Sawyer monogram are permitted. Any attempts to alter our logos (including changes to the color/s, transparency, crop, or resolution) are not permitted and must be first approved by the Sawyer Brand Design team.

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Monogram variants

Poppy Red

White

How to use our logos when partnering with Sawyer

As a Sawyer provider

If you are a Sawyer provider and would like to highlight Sawyer, please download one of the packages linked below.

For providers listed on the Sawyer Marketplace

Find us on Sawyer

Review us on Sawyer

For all Sawyer providers

Powered by Sawyer

As a different kind of partner

If you are engaging with Sawyer in a partnership and would like to feature our logo, please use our Sawyer or Sawyer for Business logos as outlined above. If you are looking to create a logo lockup using a Sawyer logo alongside your logo or a campaign logo, please contact our Brand Design team.

How to highlight Sawyer as a sponsor

When attributing Sawyer as a sponsor, please use the asset package linked below or contact our Brand Design team for assistance.

Sponsored by Sawyer