How we use illustration

While the core Sawyer brand often centers illustration to represent the brand, illustration takes a back seat to product imagery and photography with Sawyer for Business. While we want the Sawyer for Business visual brand to retain some sense of playfulness and childlike wonder, it is important that current and future Sawyer providers see our products as sophisticated and capable of addressing their complex business needs. Illustration is primarily used in icons, in blogs, and combined with product imagery and photography.